Business process analysis is an analysis method that helps to increase the efficiency and effectiveness of a process. It assesses how well the process achieves its end goal. Business process analysis identifies and examines every part of the structure, including the process itself, the participating parties, the information exchange, and others. Accordingly, it can help identify potential improvements within the process, making it easier to carry out a re-engineering initiative sometime down the line.

In most cases, business process analysis can be helpful with:

  • Finding the reasons behind systematic delays.
  • Clearing out the “right” way of doing the process.
  • Determining whether or not the process is operating at maximum potential capacity.
  • Finding out whether the process should be improved or re-engineered.

Technology is continuously pushing us to a whole new level, an effective strategy combined with the right technology will let you thrive with the fast-paced innovation and emerging technologies happening all at the same time.

In terms of emerging technology, 76% of companies are investing in emerging technology.

Let’s get those plans into action! Here’s how we do it:

  • Analyze your internal and external strengths and weaknesses.
  • Plan and execute your action plans based with your tailor-fit requirements.
  • Evaluate in to what degree action plans have been successful and make changes when desired results are not met.
  • Optimize and cut cost yet use the best tools to implement your initiatives.
  • Improve decision-making process through accurate and real-time data.
  • Measure and add value in your people, process, product and technology.

Strengthen your strategies, competitive advantage and provide agile solutions to arising organizational issues. Build a clear and concise roadmap on how your organization can serve better – internally and externally.

  1. SWOT Analysis

Reverse your weakness to strength, build and cultivate your strength, maximize opportunities and map out to prepare for future threats. Identifying your core competencies in order to improve them to their optimal level.

  1. Benchmarking

Gain an independent perspective about how well you perform compared to other companies to drill down into performance gaps to identify areas for improvement. Develop a standardized set of processes and metrics. Enable a mindset and culture of continuous improvement. Set performance expectations.

With the world’s leading software in business transformation, we can start building your organization’s processes all the way up and transcend limits towards digital transformation!

A good process is no longer good enough; it’s the customer experience reflected in your processes that really matters. By designing and analyzing customer journeys from the outside-in perspective, you get chance to enhance their customer experience in order to differentiate from competition in terms of customer satisfaction and to reflect on your own processes from another point of view. 

But in fact, the Business Process Analysis (BPA) world missed developing a CXM solution that delivers the capabilities and the methods to design and analyze processes from an “outside-in” perspective. To close this gap, Palmira utilizes ARIS to enables clients improve their customer experience by designing customer journeys.

By taking customer emotions and expectations into account and using techniques such as customer journey mapping, customer touch-points analysis and identifying the critical Moments of Truth (MoT), your organization can deliver a better customer experience. Using such approaches to improve customer satisfaction helps you:
  • Ensure better customer interactions, enhance customer satisfaction
  • Stay tuned to customers and recognize new ways to satisfy customer needs
  • Enhance customer loyalty, increase sales and revenue
  • Enhance measures and KPIs, reduce brand risk
  • Preserve business agility
  • Identify gaps and issues, recognize opportunities
  • Take advantage of new innovations

Customer Journey is essential for any industry and heavily utilized by Government, Banking, Oil and Gas and Telecommunication sector.


Office #1703, Exchange Tower
Business Bay, Dubai,
United Arab Emirates